Joy W. Goldman RN, MS, PCC

Joy W. Goldman RN, MS, PCC


Joy is a certified coach with the International Coach Federation and a certified physician development coach. Her over 30 years’ healthcare experience in both community-based and academic medical centers provides real world knowledge of the challenges facing physicians and health care leaders today.

Client and Business Focus:

Joy’s clients are new or emerging health care executives, physician leaders, and tenured leaders who possess a strong desire to be more effective in their leadership role; to influence others to promote quality care, healthy work environments, efficient and effective service delivery and positive patient outcomes. Joy’s clients are results-driven, with a strong foundation in values of integrity, commitment to excellence, and accountability.

Joy assists leaders who want to improve their ability to:

  • Assimilate to a more administrative role with management responsibilities for programs and people.
  • Set appropriate boundaries through priority management and delegation.
  • Manage conflict and difficult relationships.
  • Improve leadership presence and influence others to achieve results.
  • Deal with disruptive behavior.
  • Coordinate and manage work teams to drive change.
  • Transition to another role, workplace, or what’s next to create a more fulfilling life.

Background and Experience:

Joy is President of Viewfinder Coaching and Consulting, LLC ( and is an Executive and Physician Leadership Coach. Joy’s work has included executive, leadership and physician coaching to support culture change and improve team effectiveness. She has created and implemented executive onboarding systems to ensure successful assimilation to new roles and organizations. She has facilitated process improvement and rapid cycle change teams. Joy is an affiliate coach with Wiederhold & Associates, and The Physician Leadership Institute. Joy is also a mentor coach for an internal coach- training program at a national healthcare system.

Joy’s background in nursing, leadership and organizational development, and process improvement, and over 30 years’ of healthcare experience makes her an expert in the dynamics impacting healthcare and physician leaders.

Education and Credentials:

  • Certified in the Hogan Leadership Assessment Suite
  • Certified Physician Development Coach, Physician Coaching Institute
  • Certified, Leadership Effectiveness Analysis 360 by Management Research Group
  • Member Advisory Board, Physician Coaching Institute
  • Board of Directors, Maryland Chapter International Coach Federation
  • Professional Certified Coach, International Coach Federation
  • Certified Leadership Coach, Georgetown University
  • Master’s Degree in Strategic Human Resources and Organizational Development
  • Master’s Degree in Community Health Education
  • Registered Nurse
  • Six Sigma Green Belt
  • Certified in the Strength Deployment Inventory and Portrait of Personal Strengths
  • Activity Vector Analysis Analyst
  • Certified Leadership Circle Profile 360
  • Achieve Global Certified Facilitator
  • Certified Facilitator with Advantage Performance Group
  • Over 30 years’ healthcare experience


  • Joy W. Goldman RN, MS, PCC
    Certified Physician Development Coach
    President: Viewfinder Coaching and Consulting LLC