Advanced Certification Program and Requirements

Module 1: Physicians and Healthcare: Challenges and Opportunities

• Explore the  changes facing physicians and healthcare leaders and the spectrum of healthcare improvement initiatives being introduced to address; discuss  where and how coaching can have an impact

Module 2: Healthcare Cultural Change and the Call for Leadership

• Discuss the singular challenge of physician leaders: healthcare transformation; explore the underlying drivers of change plus delve into change management strategies; learn what additional competencies physician leaders need such as  communication, conflict management and how you as a coach can provide that teaching

Module 3: Physician Personal Development – Morale and Fulfillment

• Explore in more detail the  interpersonal tension arising from a number of sources and the value of coaching intervention; learn how to use Behavior Assessments to provide your physician client and healthcare team greater understanding of their preferences for learning and communication

Module 4: Physician Career Expansion and Transition into Non-Clinical Roles

• Learn how to coach the multiple milestone points of physicians contemplating career expansion, including working part-time, adding consulting work,  leaving practice, developing a new identity, venturing into new fields, being successful in healthcare business roles

Module 5: Physicians and Trust

• Discuss an important asset you will co-create with your physician client: Trust.   Explore the culture under which physicians are trained, current and past; develop an appreciation and learn strategies to develop genuine trusting relationship with physicians

Module 6: Physician Coaching Program Development

• Understand the approach and value of the Coaching Program approach for physicians and healthcare clients; learn and begin to develop a three-tier model of programs to best serve physicians clients

Module 7: Marketing Strategies to Creating Awareness of Your Programs

• Learn a model of marketing a that demystifies the process of selling your service; Start to develop your niche and differentiators; understand the merits and techniques of developing your List and reaching out

Module 8: Developing Expertise and Coaching Credibility Through Writing and Speaking

• Understand the importance of writing and speaking for healthcare and physician audiences, how to get published or booked; how to create your first 3 articles or seminars that reflect your unique expertise and philosophy of success

Module 9: Website and Internet Marketing – Healthcare Perspective

• Explore the breadth of website, ezine, blog, audios, podcast, and social media strategies for coaches and how to refine these for a healthcare and physician audiences

Module 10: The Client Enrollment Process

• Learn techniques for  managing inquiries so they lead to a structured enrollment coaching conversation; learn how to discuss coaching in language and terms physicians can relate to

Module 11: Client Management and the Client Strategy Meeting

• Learn ways to manage physician and healthcare clients as “VIP” so they experience added value and desire to continue long term; learn the PCI model for the Client Strategy Meeting that kick-offs your coaching engagement and builds trust

Module 12: Strategic Alliances – Fee Setting

• Learn how to establish win-win strategic alliances with individuals and organizations that can bring you quality referrals, clients and collaboration opportunities; understand and adopt a value-based approach to setting program fees

Requirements for Enrollment in the Advanced Training Program

Candidates for the Advanced Training Program must meet the following criteria  before enrollment:

• The coach must have completed at least the “essentials” or “fundamentals” level of an ICF-recognized coach training program, or be in the process of coach training essentials at the time of the PCI training commencement.  The Physician Coaching Institute provides advanced training in coaching business development within healthcare and thus will not teach basic coaching skills. Certification through ICF, however, is not a requirement to participate in the Physician Coaching Institute.
• The coach must be committed to implementing the business development strategies introduced in the Physician Coaching Institute Curriculum. Building a successful business requires an investment of time, energy and money not only during the training but also after the training. Ongoing attention to implementation results, with customization and refinement of the strategies to suit the coach’s style, are to be expected.
• The coach should have an affinity for healthcare and physicians. While the coach is not expected to have worked in healthcare, this is helpful.
• The coach must commit to the minimum 6-month training program at the time of program commencement. The Physician Coaching Institute will not refund tuition in part or whole, should an enrollee find that he or she cannot commit to the training once it has begun. The enrollee will be given the option to join a future training group, although a date is not guaranteed.
• It is expected that the coach has gone through an introspective personal development process and will strive to honor and model the Physician Coaching Institute values of honesty, integrity, professionalism, and collegial working relationships.
• The coach understands that the Physician Coaching Institute does not promise or guarantee that the coach will achieve a specific business growth or client enrollment target as a result of the training program or through association with the Physician Coaching Institute.