May 09 2008
Ask Your Healthcare Clients for Testimonials
A great format for a testimonial is a before/after story.
Archive for the 'Marketing' Category
Mar 07 2008
Healthcare Coaching “Good to Great”
Apply the Hedghog Concept to your professional coaching or consulting business. What opportunities should you “shun”?
Jan 18 2008
Finding Your “Voice” - A Vital Aspect of Your Business
If you feel like you are “spinning your wheels” it’s likely you’re making real progress in an important aspect of your business: finding your voice. What do you stand for?
Jan 04 2008
Marketing Fatigue: When you Tire, Refresh with Connection
We are all experience “marketing fatigue” now and then: we get tired of marketing and would rather spend our entire week doing the work of coaching, consulting, learning or creating. What can you do when marketing fatigue sets in?
Dec 28 2007
Remembering to “Follow Up” with Contacts: Create a System
After you meet new contacts, such as a client lead, a prospective client, or a potential alliance partner, use a simple system to ensure that you follow up and stay in their mind.
Dec 14 2007
Be Sure to Include Your Personal Journey in Your Marketing
Be sure to include your personal story in your marketing materials. Your journey of trials, tribulations, obstacles, embarrassments and coming through at the other end stronger for it and full of insights has a lot of value for clients. Going through pain is part of the transformation process.
