Archive for the 'Marketing' Category

Aug 28 2009

EMR Will Create Need for Healthcare Team Coaching

 
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There are some major incentives for hospital and physician groups to implement electronic medical records (EMR) and derive “meaningful use.”  In order to get to meaningful use, though, the healthcare teams will need to learn new ways of doing business.  From a developmental perspective, they could use some coaching help.

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Mar 27 2009

What Older and Younger Physicians Can Learn From Each Other - Medical Economics article

Published by Francine Gaillour under Getting PR, Marketing

 
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Here is a well-written article on a topic we addressed in Module 1 of The Certified Physician Development Coach program: the bimodal difference in thinking about the medical profession.  If you belong to Sermo (physician-only discussion group), I encourage you to comment on the piece there. And you are also encouraged to share your thoughts […]

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Feb 27 2009

Your #1 Value as a Coach: Optimism

 
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A pervasive low-level pessimism often pervades healthcare organizations and teams.  Be mindful that your greatest value-add as a coach/consultant is positive energy, optimism and readiness to acknowledge a job well done.

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Feb 06 2009

Executive Coaching may be eligible for Category II Continuing Medical Education hours

 
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“Executive Coaching may be eligible for Category II Continuing
Medical Education – CME – hours.  You should provide your
clients with two important documents.”

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Jan 23 2009

Discuss Your Philosophy in Terms of Research-based Methodology

 
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When you discuss your “Philosophy of Approach” with prospective clients (or in a presentation), be sure to include references to research-based methods, such as work from Martin Seligman or Jim Collins, IF your success statements are inspired by or drawing from these sources.  Clinicians like research-based methods.

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Jan 19 2009

HBR: The Realities of Executive Coaching — What’s the Lesson for Healthcare Coaches?

An excellent Special Report was published in the January 2009 issue of the Harvard Business Review.  The report shares  survey data taken from coaches working within corporations.  The purpose of the report was to explore how the coaches define success for their clients (among other things).  Additional commentaries by coaches round out the report.
Here is […]

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Oct 17 2008

Have you You Tubed yourself?

Published by Francine Gaillour under Getting PR, Marketing

 
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Having a short video of yourself on your website is almost a mandatory part of your marketing strategy.

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Sep 05 2008

Teleseminars: A Great Marketing Strategy

Published by Francine Gaillour under Marketing

 
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Teleseminars are a great marketing strategy for two reasons:
1. It enables your audience to get a live “feel” of you.
2. It’s a good way to grow your list.

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Jun 20 2008

Doctor Radio Should Inspire Healthcare Coach Radio and Podcasts

 
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Doctors are expanding their “doctoring” to radio interviews on XM and Sirius satellite radio, plus asynchronous podcasts.  Where are you with your audio efforts?

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Jun 06 2008

Got List? Send them an Update!

Published by Francine Gaillour under Marketing

 
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Many healthcare coaches and consultants forget that their contact list is an ASSET!    Be sure to send your contact a quarterly update (at a minimum).  Here is a format for a quick email you can send them.

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