Archive for January, 2009

Jan 23 2009

Discuss Your Philosophy in Terms of Research-based Methodology

Published by Francine Gaillour under Marketing, Program Development

 
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When you discuss your “Philosophy of Approach” with prospective clients (or in a presentation), be sure to include references to research-based methods, such as work from Martin Seligman or Jim Collins, IF your success statements are inspired by or drawing from these sources.  Clinicians like research-based methods.

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Jan 19 2009

HBR: The Realities of Executive Coaching — What’s the Lesson for Healthcare Coaches?

Published by Francine Gaillour under Getting PR, Marketing, Program Development, Staying Jazzed

An excellent Special Report was published in the January 2009 issue of the Harvard Business Review.  The report shares  survey data taken from coaches working within corporations.  The purpose of the report was to explore how the coaches define success for their clients (among other things).  Additional commentaries by coaches round out the report.
Here is […]

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